Typical Brownells “sale pages” were often theme-based and featured combinations of featured product(s) sections, product grids, brand callouts, banner ads, and category links. Like all other retailers, Black Friday was one of the biggest sales events of the year making these pages layouts more complex.
Outside of some bannering most of the pages were built using images with live text for accessibility, SEO, and quick pricing updates.
Below are some examples from previous years.
