Basecamp was another adventure-oriented initiative by Brownells. The idea was to put hunters in contact with outfitters for epic hunts. As a user, if you were an Edge member which was Brownells’ paid benefits program, you received a discount rate further boosting the program’s appeal.
On Brownells.com this page was a gateway to a partner site that handled the logistics. Its main goal was to drum up interest, explain how it worked, show the variety of hunts offered, and push people to the other site.
