A key business strength of Brownells was bringing firearms parts and accessories for multiple manufacturers under one warehouse. As a way to spotlight this Custom Builds pages feature builds that were either modified or assembled completely from the warehouse.
These pages feature a build photo with clickable spots to identify the different components. There is a generous text area for SEO, a redundant linked parts list, links to needed tooling, and directly shoppable related product links at the bottom.
Below are some of the other custom build content blocks.
